Imabari Hand Towel (Wonders of Japan) - Ume (Plum Blossom)
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A 100% cotton hand towel, featuring adorable embroidery, made from the renowned high-quality Imabari towels, perfect for everyday use. Known for its excellent absorbency and soft texture, this towel becomes even more pleasant with continued use, ensuring long-lasting quality.
Only towels that pass strict quality checks, such as the ‘5-second rule’ for absorbency, as well as tests for shedding, durability, and colourfastness, are certified as genuine Imabari towels. With its high absorbency and gentle feel, this towel improves in texture over time and can be enjoyed for years.
Our Japan Things series features embroidered motifs of iconic Japanese flowers and designs, making it an excellent choice for a small gift.
Ume (Plum Blossom)
Blooming earlier than cherry blossoms, the plum blossom signals the arrival of spring. Its ability to bloom in winter’s cold symbolises strength, resilience, and new beginnings.
- Made in Japan
- 100% Cotton Hand Towel
- "Wonders if Japan" series is available in 8 designs
- This towel meets the unique quality standards of the Imabari towel production area, known for the ""5-second rule"" test.
- Size: 22 cm x 22 cm
Care Instructions
- Please note that lint may appear when first using the product.
- Coloured items may bleed or transfer colour, so do not wash them with light-coloured items.
- Do not use chlorine bleach or fluorescent brighteners, as they may cause fading or discolouration.
Imabari Hand Towel (Wonders of Japan) - Ume (Plum Blossom)
The craftsmanship embodied in each step of the process
The process of towel making involves various techniques, including thread handling, weaving skills, dye mixing, and the unique pre-washing and dyeing methods of Imabari. Each of these steps embodies the craftsmanship and attention to detail of skilled artisans.
The history and dedication of these craftsmen, who have meticulously and persistently built upon their expertise, are what support the creation of Imabari towels.
The secret to high quality:
The unique 5-Second Rule of Imabari towels
Not all towels manufactured in Imabari are designated as ""Imabari Towel Brand Products."" Only those that meet a variety of unique quality standards can bear this name.
One well-known standard is the ""5-Second Rule,"" which ensures the towels' signature absorbency. This test involves floating a towel piece in water to see if it begins to sink within five seconds; towels that do not absorb water will remain buoyant.
In addition to absorbency, other criteria are rigorously tested, including hair loss rates, durability, and the colourfastness against fading or abrasion. Only towels that meet these stringent quality standards can proudly claim the ""Imabari Towel Brand Product"" title.
Imabari is committed to conveying the quality of its towels to the world, even going as far as training Towel Sommeliers. Experience the unique value that only Imabari can provide.
To create a sense of attachment to the everyday items you use
A variety of traditional crafts passed down through generations bring forth diverse expressions crafted by hand. We’ve transformed the warm, artisanal touch of Imabari towels - known for techniques like stencil dyeing and tie-dyeing - into charming hand towels perfect for everyday use.
Find your favourite design
The "Wonders of Japan" series offers 8 unique designs.
Perfect for yourself or as a small gift.
Choose your favourite one!
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